The social Utility of Feature creep
نویسنده
چکیده
Vol. XLVIII (June 2011), 555 –565 *Debora V. Thompson is Assistant Professor of Marketing, McDonough School of Business, Georgetown University ([email protected]). Michael I. Norton is Assistant Professor of Marketing, Harvard Business School, Harvard University ([email protected]). The authors thank the anonymous JMR reviewers; John Deighton; Claudiu Dimofte; Noah Goldstein; Rebecca Hamilton; Robyn LeBoeuf; Carey Morewedge; and seminar participants at University of Maryland, University of Virginia, Georgetown University, and the 2007 Association for Consumer Research Conference in Memphis, Tenn., for their helpful comments and suggestions. They also thank Amit Kumar, Mindi Rock, and Sarah Sears for their assistance with data collection. Stephen Nowlis served as associate editor for this article. Debora V. Thompson and michael i. norTon*
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